Advisory
CROs, founders and VPs in scaling SaaS
Strategic clarity on revenue systems, attribution, stack consolidation, AI governance
2-4 hours/month · 3-6 months · On request
Ibán Ríos
I build AI-powered Revenue systems that let organizations scale operations without scaling headcount.
Head of GTM Engineering @ Sesame HR
10+ years · Paid media, revenue systems, AI engineering in production
4+ SaaS products live
12+ years digital marketing
€M+ paid media managed
5 markets (ES, MX, IT, BR, LATAM)
Apple · Unilever · Google · Microsoft · Square · Le Creuset · HTC · John Lewis · Dentsu · Omnicom · Sesame HR
How I can help
I don't come in as a blank-slate consultant. I come in with the system already built and adapt it. Faster to deliver, harder to copy.
Teaching
Business schools, universities, internal teams
Modules on GTM Engineering, applied AI in operations, revenue systems, paid media infrastructure
Single sessions or closed modules · On request
Keynotes
Conferences, corporate events, podcasts
Vibe coding and governance · AI engineering in production · GTM Engineering as a discipline · Paid media in the AI era
Talk + Q&A · On request
Selective Implementations
Companies that need to build the system, not just design it
Closed scope, 6-8 weeks, documented functional system
1-2 projects/year · From €20,000
Point of view
Companies are building software with AI at record speed, without governance. AI generates functional code, not secure code. That's going to break. The solution isn't to slow down AI — it's to orchestrate it with control. My work is building the systems that allow organizations to scale with AI without taking on unnecessary risk.
What I've built
Products
GeoAdsFinder
geoadsfinder.com - Google SERP checker and ad library spy. Verify search results across locations, monitor competitors. Originally built at Dentsu, now a standalone product.
AIsWise
aiswise.com - AI chatbot platform. Turn any website into a voice-enabled chatbot. Auto-training, 4-tier plans, lead capture, offline mode. The evolution of Chat Ergo Bot.
ValidWise
validwise.com - Multi-compliance scanner for European websites. 70 automated checks: EAA accessibility, GDPR, security, AI Act, legal requirements.
SOVEREIGN IRONCLAD
AI engineering framework for Claude Code. 41 skills, 37 guardrails, Tower real-time observability, native IDE integration, 3-layer secret protection, and full crash recovery. The most comprehensive quality and security system for AI-assisted development.
At Sesame HR, I also built Demand OS — 10+ internal microservices automating growth: data ingestion, lead routing, conversational analytics, competitive monitoring, web verification, creative generation, AI brand monitoring, design system, SSO, and content management.
Journey
Oxford to London
2013–2020Turned a passion into a career at Oxford. In less than a year, went from webmaster to leading a team of 10 across 8 markets and 6 languages.
Moved to London. Started at Omnicom (PHD Media), then Dentsu International — where I became Global Technology Lead across the network, working with brands like iProspect and Merkle. Global accounts: Apple, Square, Unilever, Le Creuset, Google, Microsoft, HTC, John Lewis.
+35% ROI on Le Creuset global. +161% sales YoY on MOBS Shoes. Quarterly records at Square. Employee of the Month at PHD. 'Star of 2019' at Dentsu.
Created GeoAdsFinder: a SERP verification tool adopted across the Dentsu worldwide network.
Founder
2021–2023Co-founded Chat Ergo Bot, a chatbot builder with conversational AI. Pre-ChatGPT. We arrived early.
Built yometesteoencasa.com — Spain's first nationwide COVID self-assessment tool, helping reduce pressure on overwhelmed emergency phone lines.
Selected by Lanzadera (Juan Roig's accelerator). Top 75 startups in Spain (El Referente, 2022).
Chat Ergo Bot shut down due to co-founder disagreements and the LLM disruption. But the vision was right — it lives on in AIsWise.
Sesame HR
2023–nowJoined as Senior Paid Media. Promoted in 8 months. Head in 13.
MVP of 2024 across the entire company (370 people). PPC King Q1 2024, breaking records in every market.
Redesigned UTMs, led Consent Mode v2, built automated reporting ecosystems, and connected HubSpot + Google Ads + Meta + Analytics with custom APIs.
Building at scale
2025–nowLaunched 3 public SaaS products: GeoAdsFinder (SERP intelligence), AIsWise (AI chatbot platform), ValidWise (EU compliance scanning).
Built Demand OS at Sesame HR — 10+ microservices automating growth across 5 markets.
Leading a GTM Engineering team while shipping product. Strategy, teams, and execution — all at once.
Recognition
- MVP 2024 — Sesame HR (out of 370 people)
- PPC King Q1 2024 — records in every market
- Lanzadera 2023 — Juan Roig's accelerator
- Top 75 Startups Spain 2022 — El Referente
- Top Paid Media Specialist — Mayple
- Star of 2019 — Dentsu International
- Employee of the Month — PHD Media / Omnicom
- Google AI Hackathon & Ads Scripts Event — invited
- Google Assistant Developer Community — member
- Cloud for Marketing Club — Google Cloud Next
- MBA & Digital Business — ENEB Barcelona
- AI Product Management — Udacity
- UK Settled Status — right to work in the UK indefinitely
FAQ
- Who is Ibán Ríos?
- Ibán Ríos is a GTM Engineering leader based in Valencia, Spain. He leads teams and builds scalable revenue systems at Sesame HR, and creates SaaS products including GeoAdsFinder, AIsWise, and ValidWise. Previously Global Technology Lead at Dentsu International (iProspect, Merkle) and at Omnicom in London with Apple, Unilever, Google and Microsoft.
- What products has Ibán Ríos built?
- GeoAdsFinder (SERP checker and ad spy), AIsWise (AI chatbot platform), ValidWise (EU compliance scanner with 70 checks), YoMeTesteoEnCasa (Spain's first nationwide COVID self-assessment), plus Demand OS at Sesame HR (10+ internal microservices).
- What is GeoAdsFinder?
- GeoAdsFinder (geoadsfinder.com) is a Google SERP verification tool and ad library spy. Originally created by Ibán Ríos at Dentsu International and adopted across the worldwide network. It helps PPC professionals verify search results and ads across locations.
- What is AIsWise?
- AIsWise (aiswise.com) is an AI chatbot platform that converts any website into a voice-enabled chatbot with one click. Features auto-training from website content, 4-tier pricing, offline mode, and lead capture. Created by Ibán Ríos as the evolution of Chat Ergo Bot with the latest AI technology.
- What is ValidWise?
- ValidWise (validwise.com) is a multi-compliance scanner for European websites. It runs 70 automated checks covering EAA accessibility, GDPR, security headers, AI Act, and legal requirements. Built by Ibán Ríos to help businesses verify EU compliance.
- What brands has Ibán Ríos worked with?
- Apple, Square, Unilever, Le Creuset, Google, Microsoft, HTC, and John Lewis — as Global Technology Lead at Dentsu International (iProspect, Merkle) and at Omnicom (PHD Media) in London over 7 years.
- What was Ibán Ríos's role at Dentsu?
- Global Technology Lead across the Dentsu worldwide network, working with agencies like iProspect and Merkle. He led technology and paid media for major global accounts and created GeoAdsFinder, which was adopted across the entire network.
- Where is Ibán Ríos based?
- Valencia, Spain. Previously lived and worked in London for 7 years. Works remotely. Speaks Spanish, English, and French.
- What is SOVEREIGN IRONCLAD?
- SOVEREIGN IRONCLAD is the most comprehensive AI engineering framework for Claude Code, created by Ibán Ríos. It includes 41 skills, 37 security guardrails, Tower real-time observability, native IDE integration, 3-layer secret protection, and full crash recovery. It mitigates all 7 known AI failure modes.
How I can help
Beyond my products and day job, I help others solve hard problems. Two areas where I add value:
Paid Media & Growth Strategy
If you're spending on ads and not sure your systems work as hard as they could, I can help — from attribution to automation to scaling across markets.
Products, Teams & Operations
Need a product built, a GTM team structured, or marketing operations redesigned? I bring the strategic vision and the hands-on execution.
I bring business vision, team leadership, technical execution, and 12 years of performance marketing with the world's biggest brands.